• Webinar Jam

    Conduct webinars with up to 10 simultaneous active speakers, all being able to broadcast their respective webcam, their screen, their slide presentation.

    Learn More
  • teleseminar services

    Instant Teleseminar

    Connect to Customers from Around the World for Free!

    Learn More
  • Easy Webinar

    EasyWebinar Creates the Most Engaged and Profitable Marketing Funnels on the Planet

    Learn More
  • Your Business/Webinar Here

    Promote your webinar here.


3 Reasons Why Digital Publishers Need to Integrate DoubleClick For Publishers (D

Sign up to be notified of new teleseminars daily!

Teleseminar notification signup

About This Webinar

In this interactive session, we will understand why digital publishers should integrate DoubleClick For Publishers (DFP) with their Google Analytics 360 and unfold multiple aspects of audience sharing and revenue optimization.
Our Data Science head, Bismayy will take you and your team through how digital publishers can use custom implementations in Google Analytics 360 to segment audiences based on their reading behavior, content classification, affinity and acquisition sources, etc.

?Key benefits :

1. Media sales team: They can broker higher eCPM/ CPD deals with advertisers on account of this premium audience.
2. DFP Analysts: Your team of DFP Analysts can use these audiences for an increased targeting efficiency at a higher eCPM for their advertiser campaigns and as a result, improve the CTR.
3. Your DFP Analysts can also report ROIs of paid publisher campaigns by merging DFP revenue data with GA audience acquisition data. They can find which pages/ authors are generating better revenue and which content to promote on paid channels.

Key Takeaway Points :

In this 45 minutes informative session you?ll learn:
1.Export GA 360 custom audiences to DFP based on behavior, affinity and content
2.Monetize these targeted audiences at a premium eCPM in direct sales deals and ad exchanges
3.Measure engagement and DFP revenue opportunity of audience acquired from paid advertising ?channels
4.Report & optimize content/ author pages which drives more DFP revenue and high CTR

URL: https://www.tatvic.com/webinar/why-digital-publishers-need-to-integrate-doubleclick-for-publishers-w
Date: Thursday, May 24, 2018
Time: 5:00pm-5:45pm UTC
Duration: 45 minutes
Access: Public
Category: IT*, Webinar*
Created by: Public Access
Updated: Wednesday, May 9, 2018 10:53am UTC
Cost ($): 0
Call In Number: +91-728-485-9859
Contact Email: sangram.r@tatvic.com
Contact Person: Sangram Keshari Rout
Contact Phone:
Comments: None