Successful thought leadership: less marketing, more storytelling
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Description: | Register now to learn: Good storytelling differentiates successful brands - examples (Patagonia; Whole Foods Market, etc). Why stories compel and factual information doesn’t Why your story is the DNA of your brand: How to identify the right story Finding internal storytellers you may not be aware of Identifying the true “hero” of your story Why today’s brands have to be publishers Packaging your thought leadership content: The art of personalizing the same story many times The benefit of a book How effective are your storytellers? Ensuring client-facing employees are all on the same page. |
URL: | http://www.webcaster4.com/Webcast/Page/10/1532 |
Date: | Wednesday, August 7, 2013 |
Time: | 8:00pm-9:00pm UTC |
Duration: | 1 hour |
Access: | Public |
Category: | Business*, Career*, Marketing* |
Created by: | Public Access |
Updated: | Wednesday, July 10, 2013 5:56pm UTC |
: | Free |
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Comments: | None |