Successful thought leadership: less marketing, more storytelling
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| Description: | Register now to learn: Why today’s brands have to think like publishers What telling stories has to do with thought leadership Why good storytelling is better for engaging clients and prospects than traditional marketing or PR How the "Disneyfication" of stories has blinded us to their deeper purpose and business benefits How to identify the true "hero" of your story How to know where stories "fit" into six kinds of business communications Why stories compel and factual information doesn’t Simple ways to Intrigue, Influence, and Impact through telling stories |
| URL: | http://www.webcaster4.com/Webcast/Page/10/1532 |
| Date: | Wednesday, August 7, 2013 |
| Time: | 6:00pm-8:00pm UTC |
| Duration: | 2 hours |
| Access: | Public |
| Category: | Career*, Business*, Leadership*, Marketing* |
| Created by: | Public Access |
| Updated: | Tuesday, July 23, 2013 6:37pm UTC |
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| Comments: | None |