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Analytics for the Marketer

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Description: Hosted by 451 Marketing: Today’s digital marketers are expected to measure the effectiveness of campaigns to senior management, tracking dollars spent and determining a return on investment for social media and search marketing campaigns. While new platforms and technologies have created an new set of challenges, these same technologies have also made it easier for marketers to track their campaigns more closely than ever before. Clicks, impressions, downloads, and lead capture can all be followed and quantified - if the correct measures are put in place from the beginning.

In this interactive webinar, Francis Skipper, EVP at 451 Marketing, will share the contents of the modern consumer marketer’s toolkit that allow them to evaluate, plan, and measure their search marketing and social media campaigns. This will include a review of tools, utility, metrics, and case studies that show the power of these tools in action.


URL: http://www.451marketing.com/events-post/webinar-analytics-for-the-marketer/
Date: Wednesday, July 24, 2013
Time: 4:00pm-5:00pm UTC
Duration: 1 hour
Access: Public
Category: Advertising*, Business*, Marketing*, Webinar*, Social Media*, Sales*
Created by: Public Access
Updated: Friday, June 28, 2013 2:05pm UTC
Cost ($): FREE
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