Superior Insights Through Information Integration: Debunking Common Misconceptio
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| Description: | Research departments are being hit with copious amounts of data every day - from primary market research, syndicated data, transactional data, social media, etc. Synthesizing knowledge from the information river has become an necessity; a searchable repository and basic meta analysis is just not good enough. Special guest, Simon Chadwick, Managing Partner of Cambiar Consulting, will set the stage with an insightful overview about the future of research and the evolution towards synthesis. Using real case studies, Kumar Mehta, CEO at blueocean market intelligence, will reveal how to apply a holistic 360 approach to produce better insights and achieve greater business impact. He will also discuss common myths surrounding typical departmental challenges - time, money, access – when applying this integrated approach. Together, Kumar and Simon will share recommendations for creating a more collaborative exchange between clients and suppliers, and what traits make for a good synthesizer and thought partner. |
| URL: | https://cc.readytalk.com/cc/s/registrations/new?cid=kbrxftuhorj0 |
| Date: | Thursday, April 25, 2013 |
| Time: | 5:00pm-6:00pm UTC |
| Duration: | 1 hour |
| Access: | Public |
| Category: | Business*, IT*, Marketing*, Social Media*, Sales*, Technology* |
| Created by: | Public Access |
| Updated: | Friday, April 5, 2013 6:25am UTC |
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| : | alibey@blueoceanmi.com |
| : | Andrea |
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| Comments: | None |