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When competitors are quickly catching up on features, you need a new way to demonstrate that the value you deliver is unique. Learn strategies that have been used by companies like Cisco, Citrix, Intuit, and SalesForce to create greater customer relevance throughout their business. Lilia Shirman, author of 42 Rules for Growing Enterprise Revenue: Practical Strategies to Increase B2B Customer Relevance, will share 7 areas where you can make immediate changes to drive faster, larger sales deals.
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