3 Reasons Why Digital Publishers Need to Integrate DoubleClick For Publishers (D
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| Description: | About This Webinar In this interactive session, we will understand why digital publishers should integrate DoubleClick For Publishers (DFP) with their Google Analytics 360 and unfold multiple aspects of audience sharing and revenue optimization. Our Data Science head, Bismayy will take you and your team through how digital publishers can use custom implementations in Google Analytics 360 to segment audiences based on their reading behavior, content classification, affinity and acquisition sources, etc. ? ?Key benefits : 1. Media sales team: They can broker higher eCPM/ CPD deals with advertisers on account of this premium audience. 2. DFP Analysts: Your team of DFP Analysts can use these audiences for an increased targeting efficiency at a higher eCPM for their advertiser campaigns and as a result, improve the CTR. 3. Your DFP Analysts can also report ROIs of paid publisher campaigns by merging DFP revenue data with GA audience acquisition data. They can find which pages/ authors are generating better revenue and which content to promote on paid channels. Key Takeaway Points : In this 45 minutes informative session you?ll learn: 1.Export GA 360 custom audiences to DFP based on behavior, affinity and content 2.Monetize these targeted audiences at a premium eCPM in direct sales deals and ad exchanges 3.Measure engagement and DFP revenue opportunity of audience acquired from paid advertising ?channels 4.Report & optimize content/ author pages which drives more DFP revenue and high CTR |
| URL: | https://www.tatvic.com/webinar/why-digital-publishers-need-to-integrate-doubleclick-for-publishers-w |
| Date: | Thursday, May 24, 2018 |
| Time: | 5:00pm-5:45pm UTC |
| Duration: | 45 minutes |
| Access: | Public |
| Category: | IT*, Webinar* |
| Created by: | Public Access |
| Updated: | Wednesday, May 9, 2018 10:53am UTC |
| : | 0 |
| : | +91-728-485-9859 |
| : | sangram.r@tatvic.com |
| : | Sangram Keshari Rout |
| : | |
| Comments: | None |