How E-Commerce Marketers Can Leverage Mobile to Improve Goal Conversions by 101%
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| Description: | As recently as a couple of years ago, the industry referred to “mobile” as being synonymous with “smartphone apps.” Today, “mobile” embodies the concept of bringing apps, email, social media, and web browsing together into one cohesive function. As such, consumers expect that we know how they interact across these disparate channels and therefore also expect your brand to deliver a personalized experience every time. This shift in mobile has huge implications for e-commerce and retail. In general, e-commerce still only sees a paltry 2-3% purchase conversion rate, and per Google’s own research, goods worth a staggering $280 billion are abandoned in shopping carts every year. But smart brands are avoiding this fate by leveraging two new mobile trends in their marketing automation platforms: cross-channel and artificial intelligence. This powerful combination enables marketers to provide a highly personalized experience for consumers, delivering messages that consider individual preferences for channel, device, time, and content—and achieving stronger business outcomes as a result. Join Mihir Nanavati, SVP of Product & Marketing at Kahuna, and Guest Speaker Jennifer Wise, Senior Analyst at Forrester, on Wednesday, April 19th at 11am PT where they’ll explore how e-commerce marketers and CMOs are achieving a 101% improvement in goal conversions by re-focusing efforts on today’s extremely savvy digital consumer who has high expectations of personalization. Register below. |
| URL: | bit.ly/2ovQurW |
| Date: | Wednesday, April 19, 2017 |
| Time: | 11:00am-12:00pm UTC |
| Duration: | 1 hour |
| Access: | Public |
| Category: | Marketing*, Technology*, Webinar*, Writing and Web Content*, Sales*, Ecommerce*, Business* |
| Created by: | Public Access |
| Updated: | Thursday, April 13, 2017 5:05pm UTC |
| : | free |
| : | 646 558 8656 |
| : | smish@kahuna.com |
| : | Sesame Mish |
| : | 6502085234 |
| Comments: | None |